Issue 01 · Spring 2026
Amanda Emtiaz.
Los Angeles
Created by Amanda Emtiaz on Claude Code

Amanda
Emtiaz

Marketing & Partnerships x AI
University of Michigan, Class of 2026

See the work → Resume Let's talk
Based Los Angeles
Open to New York
Studying Communication & Media
GPA 3.9 · Honors
Portrait of Amanda Emtiaz
№ 01 Amanda · Los Angeles · 2026
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Paramount Pictures ◆ Wasserman ◆ Infinity Creative ◆ Norwest Venture Partners ◆ United Talent Agency ◆ Bite of Lyfe ◆ University of Michigan ◆ Paramount Pictures ◆ Wasserman ◆ Infinity Creative ◆ Norwest Venture Partners ◆ United Talent Agency ◆ Bite of Lyfe ◆ University of Michigan ◆
I / About Amanda

Strategist's brain, creative's spirit.

Half strategist, half creative, all curious. I grew up in an entrepreneurial household at the intersection of business building and fashion brands — augmented by working experience in a talent agency, a movie studio, and a VC firm.

A recent graduate of the University of Michigan, studying Communication & Media in the College of Literature, Science, and the Arts with a double minor in Entrepreneurship (Ross) and Art History. Five summers of internships, two student-leadership roles, and one side project, all built toward a single thing: making campaigns that actually move people.

My experience spans entertainment marketing at Paramount, influencer strategy at Wasserman, digital campaigns at Infinity Creative, and competitive analysis at Norwest Venture Partners. And, 18 months of AI certificates (Wharton, Darden, Google, LinkedIn), a UTA certification, plus a recent 20-hour AI bootcamp, where I trained as a power user across the major AI platforms, with more focus on Claude.

The next chapter sits on the edge of marketing in tech, entertainment, luxury hospitality, wellness, or food, where a brand has to earn its place in your actual life.

By the numbers

/ Six things she's done
10+

Theatrical films analyzed to inform pre-release marketing strategy and competitive positioning.

Paramount Pictures
50

Influencers identified, contacted, and matched to brand briefs as Resourcing Intern.

Wasserman
500+

500+ competitors' data collected and analyzed.

Norwest Venture Partners
12

Digital media campaigns developed from concept through execution for clients across multiple briefs.

Infinity Creative Agency
$10K

Secured in partnerships for U-M's Annual Music Business Conference, sold out, 250+ guests.

Michigan Music Business Club
6

Professional certificates from across Wharton, Darden, Google, LinkedIn, UTA, and an Independent AI Platform.

2024 → 2026
/ The toolkit
Strengths
Social Media Marketing Competitive Research Brand Partnerships Publishing Design Leadership Public Speaking Problem Solving
AI
Claude Claude Code Claude Design ChatGPT Gemini Canva AI Notebook LM Lovable Descript ElevenLabs
Social fluency
TikTok Instagram YouTube X / Twitter LinkedIn Threads Pinterest Snapchat BeReal Facebook
Technical
Adobe Creative Suite Canva Creator IQ Launchmetrics Shopify ROSTR Google Workspace MS Office Suite Slack
II / Experience

Five summers, five companies, one obsession: how brands move people.

A run of internships across an entertainment studio, two talent agencies, and a venture capital firm, and a personal fun activity I started before I could legally vote.

June - Oct 2025 Most recent
Marketing Strategy Intern

Paramount Pictures

Los Angeles, CA · Theatrical Marketing
  • Conducted pre-release research and competitive analyses on theatrical films, evaluated positioning strategies to inform marketing campaigns, reviewed scripts and script coverage, attended advance screenings.
  • Developed pitch decks, filmmaker slides, and digital trend reports, synthesized industry research, audience insights, and cultural trends to recommend targeting approaches, brand partnerships, and go-to-market strategies.
June - Aug 2024
Digital Marketing Intern

Infinity Creative Agency

Los Angeles, CA · Talent & Brand Marketing
  • Crafted custom letters and collaboration pitch decks for clients to send to A-list celebrities, designing the case for partnership, top to bottom.
  • Developed digital media campaigns from concept through to execution across multiple client briefs.
  • Built brand & fashion-goods databases for influencer targeting and sponsorship planning.
June - Aug 2023
Experience Team Intern

The Team (Wasserman)

Los Angeles, CA · Sports & Entertainment Marketing
  • Compiled and presented event programs rooted in brand, property, and competitor research.
  • Analyzed 15 potential venues in the LA market for brand partnership events, assessed suitability and potential impact for each property.
  • Participated in 10+ client calls, contributing and pitching ideas to enhance client experiences.
June - Aug 2022
Marketing & Influencer Resourcing Intern

The Team (Wasserman)

Los Angeles, CA · Influencer Strategy
  • Identified and connected with 50 potential influencers, aligning them with specific brand needs and campaigns.
  • Compiled weekly trend slideshows; synthesized market and social data to shape recommendations.
  • Generated 20+ innovative campaign ideas in cross-team brainstorms.
Summers, 2021 - 2023
Valuation & Marketing Intern

Norwest Venture Partners

Los Angeles, CA · Venture Capital
  • Prepared competitive and data analyses for the Chief Marketing Officer, slide-grade reporting on demand.
  • 500+ competitors' data collected and analyzed.
  • Created comprehensive decks and spreadsheets for data reporting and project updates across investments.
Oct 2020 - Jan 2021
Sales Associate

Cynthia Rowley

Los Angeles, CA · Retail & Client Experience
  • Generated 89% of total store sales in a part-time capacity while delivering high-quality customer service, driving repeat visits and customer loyalty.
  • Managed merchandising and maintained accurate inventory control, contributing to a 17% reduction in stock discrepancies.
  • Provided personalized shopping services to 15 customers, enhancing their experience and driving sales.
/ Leadership & Side Projects
Jan 2024 - May 2026

Michigan Music Business Club

National Partnerships Manager · Ann Arbor, MI

Secured $10,000 in funding over three months through strategic partnerships, sponsorships, and grants for the Annual Music Business Conference (250+ guests). Member of the conference planning team.

Michigan Music Business Club conference group photo
Dec 2020 - Aug 2021

Metablue

Co-Founder · Los Angeles, CA

Designed a custom sweatpant drop in collaboration with the National Eating Disorders Association and Teen Line. Sold out in two weeks; donated 100% of proceeds.

Metablue custom embroidered sweatpants on the beach
III / AI & Certificates

Trained for the next things before it showed up on the job descriptions.

The next great marketer has to be fluent in both culture and code. Eighteen months of certifications, with one belief: AI is now embedded in marketing.

University of Pennsylvania. Wharton

AI Applications in Marketing & Finance

The Wharton School
AI in Customer Interactions Consumer Personalization Risk Management
University of Virginia. Darden

Artificial Intelligence in Marketing

Darden School of Business
Unsupervised Learning Business Analysis Data Science Financial Analysis
Google. Cloud

Introduction to Generative AI

Google Cloud Skills Boost
Generative AI Applications GenAI Model Types Prompt Strategies
LinkedIn Learning. Pro

Generative AI for Digital Marketers

LinkedIn Learning
Digital Marketing AI for Business GenAI Tools
Independent Platform. Bootcamp

AI Upskilling for Modern Careers

Independent Platform · 20-hour intensive
Claude Power User Prompt Engineering Multi-Platform AI Workflows Applied GenAI
United Talent Agency. Extern

UTA Extern

Talent Representation & Entertainment Marketing
Talent Representation Entertainment & Culture Marketing Networking Business Development

AI doesn't replace a great marketer. It makes them faster, sharper, and impossible to compete with.

+
Still learning
Whatever's next.
IV / For Fun

Eat, rank, cook, repeat.

@biteoflyfe, a Beli account a few hundred restaurants deep, and a kitchen I can't stay out of.

@biteoflyfe

An honest food diary, by way of Los Angeles.

For fun, I write restaurant reviews and rank every place I eat. I'm a heavy Beli user with 400+ restaurants ranked and counting. In the kitchen, I cook constantly and develop healthy recipes I'd actually want to make again.

I've paused new posts on @biteoflyfe while I rebuild it as a TikTok-first account, figuring out how to revamp the voice and grow it into something bigger than a feed.

The love for food started at home. I'm half Persian, half Portuguese, and family dinners have always been both sides of my family in one kitchen, cooking too much of everything, trading spices across cultures, and turning the leftovers into the next week's recipe. Most of what I make now is some version of that.

Follow @biteoflyfe See my Beli
Recipe №01 / Bite of Lyfe

What I'm cooking up.

400+Beli ranks
100%Self-shot
/ Ingredients
  • Eating outdaily
  • Ranking on Beli400+
  • Reviewing for funalways
  • Cooking healthyon repeat
  • Building @biteoflyfetiktok-first

Selected reviews

Five recent, straight from the feed
West Hollywood Prince Street Pizza square slices in a checkered box
Bites 8.5/10 · Pizza by the slice
Prince Street.

@psp_nyc was the talk of the town when they came to sunset blvd this month. I was so eager to try it. The line was not as bad as I would have expected but I would recommend to order over the phone. The pizza was good if you like very doughy pizza. The crust was very nice. The sauces were delicious. My favorite pizza was the pepperoni pizza. The madhappy vodka sauce pizza was a bit plain and needed more sauce. The other two pizzas were good as well. I would definitely go again.
West Hollywood Community Goods breakfast sliders and matcha
Bites 9/10 · Cafe
Community Goods.

@thecommunitygoods is one of my go to spots for matcha or coffee. One could say I go there about four times a week. My favorite drink there is the matcha spänner, but if you are a coffee person the einspänner latte is also amazing. Both come with a sweet cold foam on top. I recommend the banana bread with passion fruit butter. Their breakfast sliders are delicious and paired with two flavorful sauces. The people who work there are always so kind and make the shop feel like a real community.
London BerenJak Persian kabob platter and saffron rice
Bites 9.5/10 · Persian
BerenJak.

@berenjaklondon has been my favorite restaurant I have been to in London so far 9.5/10 (would be a 10/10 if they served tadig). It is such a unique dining experience. The restaurant highlights the Persian culture with antique decor and creates a beautiful ambiance. It is by far some of the best Persian food I have ever had.
Santa Monica FlapJax brioche berry french toast
Bites 8/10 · Brunch
FlapJax.

@flapjaxsamo is such an amazing spot for a casual Sunday brunch. Everything we tried was delicious and I wanted to try everything on the menu. The brioche berry french toast was perfectly sweetened and the whipped cream on top was a great creamy addition. The berries and berry purée were so fresh. The crispy arancini was cooked so well with cheese melting out of it.
Brentwood Baltaire salmon on crispy rice
Bites 8/10 · Steakhouse
Baltaire.

@baltaire is always a great experience. We started with the salmon on crispy rice which was good but you couldn't really taste the salmon. The steak was amazing, cooked to perfection. The mashed potatoes were a must. The best part of the meal were the two desserts. The warm beignets with chocolate, coffee, and vanilla sauce. And the banana cream pie, probably the best I've ever had, with a caramel-layered crust and coffee-infused whipped cream.

From the kitchen

Five on repeat
Pink sauce rotini family-style with mozzarella and meatball sides
Pasta
Spicy fusilli with pink sauce and chicken parm.

Cook once, feed everyone. Mozzarella on the side.

Persian saffron rice with zereshk and stew on a holiday table
Persian
Saffron rice and stew, all together.

The Persian half of the table. Salmon and gheymeh on the side.

Sliced ribeye with arugula salad and sweet potato
Steak
Sliced ribeye with arugula.

Sear hot, rest longer than you think. Lemon-dressed greens do the rest.

Lemon salmon plate with cucumber, spinach, kimchi, and nori
Salmon
Lemon salmon with cucumber and greens.

A weeknight plate on repeat. Thin-sliced cucumbers, nori on the side.

Homemade sushi rolls with tuna and avocado
Sushi
Sushi night, at home.

Tuna, avocado, crispy rice. When you can't wait for a table.

Los Angeles · New York · everywhere good

Let's build something good.

LinkedIn
/in/amandaemtiaz
Phone
(213) 294-3884
Email · School
aemtiaz@umich.edu
Email · Personal
amandaeemtiaz@gmail.com